Chris (Izu) Amadi brings over seven years of experience across fintech, automotive, and e-commerce. He specializes in product design and internal tooling, with a dedicated focus on reducing friction and making complex systems legible for everyone.

A Modern Workflow

For the past two years, AI tools have been a seamless part of his process. From deep research to rapid building and iteration, he integrates these technologies to drive better results and maintain a high-performance output.

Product Innovation & Ventures

Outside of client work, Chris is an active founder and builder. He operates hyf.autos, an integrated marketplace for buying used cars, ordering lubricants, and booking vehicle upgrades.

He is also developing Dogu, a tool that empowers designers and non-technical teams to make visual changes to live products via URL. This innovation removes the need to touch code or clone repositories, streamlining the entire collaborative process.

Community Impact

When he isn't scaling products, Chris is dedicated to the next generation of talent. He regularly spends his spare time mentoring early-career designers to help them navigate the industry.

A Modern Workflow

For the past two years, AI tools have been a seamless part of his process. From deep research to rapid building and iteration, he integrates these technologies to drive better results and maintain a high-performance output.

Product Innovation & Ventures

Outside of client work, Chris is an active founder and builder. He operates hyf.autos, an integrated marketplace for buying used cars, ordering lubricants, and booking vehicle upgrades.

He is also developing Dogu, a tool that empowers designers and non-technical teams to make visual changes to live products via URL. This innovation removes the need to touch code or clone repositories, streamlining the entire collaborative process.

Community Impact

When he isn't scaling products, Chris is dedicated to the next generation of talent. He regularly spends his spare time mentoring early-career designers to help them navigate the industry.

Linkedin

Download resume

Chris (Izu) Amadi brings over seven years of experience across fintech, automotive, and e-commerce. He specializes in product design and internal tooling, with a dedicated focus on reducing friction and making complex systems legible for everyone.

A Modern Workflow

For the past two years, AI tools have been a seamless part of his process. From deep research to rapid building and iteration, he integrates these technologies to drive better results and maintain a high-performance output.

Product Innovation & Ventures

Outside of client work, Chris is an active founder and builder. He operates hyf.autos, an integrated marketplace for buying used cars, ordering lubricants, and booking vehicle upgrades.

He is also developing Dogu, a tool that empowers designers and non-technical teams to make visual changes to live products via URL. This innovation removes the need to touch code or clone repositories, streamlining the entire collaborative process.

Community Impact

When he isn't scaling products, Chris is dedicated to the next generation of talent. He regularly spends his spare time mentoring early-career designers to help them navigate the industry.

A Modern Workflow

For the past two years, AI tools have been a seamless part of his process. From deep research to rapid building and iteration, he integrates these technologies to drive better results and maintain a high-performance output.

Product Innovation & Ventures

Outside of client work, Chris is an active founder and builder. He operates hyf.autos, an integrated marketplace for buying used cars, ordering lubricants, and booking vehicle upgrades.

He is also developing Dogu, a tool that empowers designers and non-technical teams to make visual changes to live products via URL. This innovation removes the need to touch code or clone repositories, streamlining the entire collaborative process.

Community Impact

When he isn't scaling products, Chris is dedicated to the next generation of talent. He regularly spends his spare time mentoring early-career designers to help them navigate the industry.

Linkedin

Download resume

Work experience

Work experience

Senior designer at Lenkie

2023 – present

I improved Lenkie’s credit dashboard to drive user retention, built cost-saving internal tools, and refreshed the brand identity that supported £49M Series A funding. I also delivered a new underwriting app that boosted speed and accuracy by 50%.

I improved Lenkie’s credit dashboard to drive user retention, built cost-saving internal tools, and refreshed the brand identity that supported £49M Series A funding. I also delivered a new underwriting app that boosted speed and accuracy by 50%.

2023 – present


2023 – present

Product design lead at Autochek Africa

Product design lead at Autochek Africa

2020–2024

At Autochek Africa, I led a team of four designers, driving the strategy and execution of all digital products. I established and maintained a design system in Figma to ensure consistency across platforms, and spearheaded a new gamified dealer self-service app that boosted lead generation and tracking by 20% at MVP launch. Partnering with engineering, CX, and marketing, I delivered cohesive, user-centric solutions aligned with business goals.

At Autochek Africa, I led a team of four designers, driving the strategy and execution of all digital products. I established and maintained a design system in Figma to ensure consistency across platforms, and spearheaded a new gamified dealer self-service app that boosted lead generation and tracking by 20% at MVP launch. Partnering with engineering, CX, and marketing, I delivered cohesive, user-centric solutions aligned with business goals.

2020–2024

UI/UX designer at Cars45

UI/UX designer at Cars45

2016 - 2020

At Cars45, I designed landing pages that drove partnership revenue and boosted product interaction by 15%. I also built a self-service portal for car listings and sales tracking, reducing call centre complaints by 25% and cutting redundant inventory by 22%.

At Cars45, I designed landing pages that drove partnership revenue and boosted product interaction by 15%. I also built a self-service portal for car listings and sales tracking, reducing call centre complaints by 25% and cutting redundant inventory by 22%.

2016 - 2020

Graphic designer at Jumia Nigeria

Graphic designer at Jumia Nigeria

2015 - 2016

At Cars45, I designed landing pages that drove partnership revenue and boosted product interaction by 15%. I also built a self-service portal for car listings and sales tracking, reducing call centre complaints by 25% and cutting redundant inventory by 22%.

At Cars45, I designed landing pages that drove partnership revenue and boosted product interaction by 15%. I also built a self-service portal for car listings and sales tracking, reducing call centre complaints by 25% and cutting redundant inventory by 22%.

2015 - 2016


Newsletter

Weekly writings exploring creativity, design, and the hidden patterns shaping how we think and make.

Newsletter

Weekly writings exploring creativity, design, and the hidden patterns shaping how we think and make.

Newsletter

Weekly writings exploring creativity, design, and the hidden patterns shaping how we think and make.